Grand Prix: MCST <Jeon-il's Journey>, Winner: SK Telecom <Btu-dur 2004>

Kroma Entertainment won Grand Prix and Winner at the 2024 AND Awards, taking two top honors.

The 18th AND Awards is Korea's largest digital awards ceremony, hosted by the Korea Digital Enterprise Association with government sponsorship.

Kroma won Grand Prix for MCST's <Jeon-il's Journey> CF and Winner for SK Telecom's branded web drama <Btu-dur 2004>.

<Jeon-il's Journey> blends Pohang travel spots and nostalgic music in music-video format for the 'June Traveling Moon' campaign, earning ~2 million views.

SK Telecom's <Btu-dur 2004> time-slip web drama with AI assistant A.dot recreated early-2000s culture, connecting Gen Z and millennials through 16 episodes starring Lee Sang-jin.

CEO Kim Yo-han expressed joy at the recognition of Kroma's digital creativity and trend responsiveness.

Source: Seoul Shinmun (https://www.seoul.co.kr)