Gold: SK Telecom 'Btu-dur 2004', Bronze: SME Ministry 'Chanoel Donghaeng Festival Campaign'

Kroma Entertainment won two prizes at the 2024 Korea Digital Advertising Awards on the 12th.

KODAF is Korea's largest digital advertising awards, hosted by the Korea Digital Advertising Association and sponsored by MCST.

Kroma won Digital Creative Gold for 'Btu-dur 2004' and SNS Marketing Bronze for the Chanoel Donghaeng Festival campaign.

'Btu-dur 2004' is a 16-episode time-slip web drama starring Lee Sang-jin, connecting 2004 and 2024 through nostalgic details.

The Chanoel Donghaeng Festival campaign music video surpassed 20 million organic views and reached #17 on Korea's YouTube trending songs.

CEO Kim Yo-han thanked clients and staff and pledged to keep leading innovative digital advertising with higher-quality creative.

Source: Dong-A Ilbo (https://www.donga.com/)