Kroma Entertainment wins #1 in New Media Content category

The production team leading Kroma Entertainment [Photo provided by Kroma Entertainment]

[Sisa News People = Reporter Lee Soo-min] Content startup Kroma Entertainment (CEO Kim Yo-han) was honored with the 1st place award in the New Media Content category at the '2022 Korea Brand Consumer Evaluation Awards' held on the 30th.

Kroma Entertainment is a new media content startup organized by content creators in their 20s and 30s. It was selected as the 1st place in this year's Korea Brand Consumer Evaluation Awards, receiving high marks in consumer satisfaction by producing trendy planning and numerous killer contents.

Kroma Entertainment, which has secured growth engines in the media market through partnerships with numerous media companies such as Disney, CJ ENM, KBS, and Aceory, is also actively engaged in securing content IP by planning and developing its own original content.

In particular, Kroma Entertainment, which conducts new media content such as commercials, web dramas, web entertainment, and promotional videos from planning to filming, editing, and marketing in a one-stop process, is also raising expectations as the largest 20s content media agency in Korea, an official said.

Kim Yo-han, CEO of Kroma Entertainment, shared his ambitions, saying, 'It is an even more meaningful award because it was selected directly by consumers. In 2023, we will strive to improve the public value of the media ecosystem through media education business beyond content planning and production,' and added, 'We will not stop taking on new challenges for business diversification, such as the music business and original content IP development, so please give us more interest and expectations.'

Meanwhile, Kroma Entertainment, which newly introduced the 'Chroma 5 Major Welfare Systems,' is taking the lead in improving internal employee satisfaction and the welfare culture of the content industry through 'flexible working hours,' 'expansion of lunch/dinner meal support,' and 'unlimited subscription to OTT services.'

Source: Sisa News People (https://www.inewspeople.co.kr/)