New media content refers to modern content that is distinct from traditional media forms. It is a new type of content born from the advancement of the internet and digital technology, delivered through various media such as social media, video streaming, blogs, and podcasts.

A characteristic of new media content is that anyone can relatively easily produce and distribute content, sharing diverse opinions and perspectives. Due to these traits, new media content forms a diverse and dynamic media environment while serving as a communication tool for expressing individual personalities.

In this trend, Kroma Entertainment is a media agency organized around creators in their 20s and 30s. We met with CEO Kim Yo-han, who aspires to 'color' every company and brand beautifully, much like 'Chroma' enhances color vividness through light, to hear more details.

Kroma Entertainment group photo

Q. Please introduce your company.

“Kroma Entertainment is a young content agency composed of creators in their 20s and 30s. We handle the entire process of various new media content—including commercials, web dramas, web entertainment, and promotional videos—from planning to filming, editing, and marketing, collaborating with many domestic and international media companies.”

“While broadcasting stations were mainstream in the TV era, the media market is undergoing innovative changes with the emergence of new platforms like cable TV and social media. In response to these changes, we have constantly contemplated which direction to take, exploring new territories beyond established institutions.”

“Ultimately, I believed that the ability to act beyond the framework of established institutions would open up greater achievements and opportunities. Kroma Entertainment is filled with the passion to transform the media industry more vibrantly by creating unique content through new ideas and experimental challenges with young and dynamic creators.”

Q. What are your points of differentiation?

“Kroma Entertainment values corporate identity and tries to express each creator's personality even in advertising content, though we've felt that colors can sometimes fade during coordination with clients. We emphasize that the value of content lies not in satisfying everyone, but in clearly revealing the creator's intent and characteristics. When communicating with clients, we propose ideas and approach them in unique ways, which has garnered positive responses.”

“As a video producer, the most important element is maintaining an objective perspective. To make a video stand out in the market, we consider the value that makes people want to click and share, keeping 'hooking' and popularity in mind. In the planning stage, we pursue creative directions that are uncommon in the market and approach filming and editing differently. We aim to find success in new territories rather than following trends, continuously making bold attempts in the original content field.”

Kroma Entertainment's greatest strength lies in its deep understanding of new media content and its ability to grasp the characteristics of the younger generation. We maintain a unique position by producing content that stands out from the established market through various media and methods, leveraging the know-how of experienced creators to achieve results.

Q. What are your future goals or directions?

Kroma Entertainment has a great passion for original content production and currently operates web drama and music video channels with support from the Korea Creative Content Agency. We aim to increase our value as an advertising agency while simultaneously securing original IPs.

Finally, Kroma Entertainment strives to produce results that set us apart from other companies. We are working to grow into a memorable company by highlighting our unique identity, and as content creators, we will continue to evolve our 'colors' through constant contemplation.”

Source: Economic People News (https://www.newseconomy.kr)