An AI music video campaign sung by Kyoungseo with lyrics built from 6,000 resident comments 〈To My Gyeonggi-do〉 - Kroma Entertainment

AgencyKROMAClientGyeonggi ProvinceDate2026

Creative Idea / Residents as co-lyricists, not campaign models / Residents’ comments, through AI, become Kyoungseo’s song / Residents’ comments were learned by AI and shaped into one set of lyrics, reinterpreting Gyeonggi ambassador Kyoungseo’s signature song ‘To My X’ with a new meaning. / Residents create the message → AI connects it → Kyoungseo: one person’s song becomes every resident’s voice / Creative Points / Point 1 Raw material, not quotes: lyrics in residents’ words. About 6,000 comments were not event data but core creative assets that shaped the music video’s lyrics and visuals. / Point 2 AI as a medium: wishes into one story. AI visuals of Gyeonggi’s places and communities came from comment keywords, blended with footage of real residents. / Point 3 A familiar melody and voice, a Gyeonggi you can talk to. We turned “Gyeonggi,” a vast administrative unit, into a close presence you can speak to. Kyoungseo sang it herself. / Point 4 Mics across Gyeonggi: residents speak up. Real microphones were set up across Gyeonggi, so residents could say what they wish for Gyeonggi right where they live. / Instead of declaring a new term’s start, Gyeonggi began by listening to its residents’ wishes

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