Reviving the 1914 Malmoi with AI to record our language again 〈2026 Malmoi Campaign〉 - Kroma Entertainment

AgencyKROMAClientSK TelecomDate2026

SK Telecom A.X K2 Hangeul Day Campaign / 100th anniversary of Hangeul Day / 2026 Malmoi 1914 → 2026 / 100 beautiful native Korean words gathered by AI / AI-recreated people of the era / Interview with Kim Joo-won, President of the Korean Language Society / 1926: the first Hangeul Day, Gagyanal / 100 years of Hangeul Day— what Korean words will we leave for the next 100 years?

Background: Today’s Hangeul Day began in another era. / On Hangeul Day, we remember King Sejong. When using Korean was difficult, some gathered scattered words in writing; others recorded our voices. 2026 marks 100 years since Gagyanal, the first Hangeul Day. / 1446 Hunminjeongeum · 1914 Malmoi manuscript (National Hangeul Museum collection) · 1926 Gagyanal (First Hangeul Day, centenary in 2026) · 1928 Lee Geuk-ro’s voice (Bibliothèque nationale de France collection) / Objective: Beyond King Sejong’s creation of Hangeul, we tell the story of Korean carried on. / ■ Heritage PR: Beyond the birth of Hangeul, we share the records that preserved our language and its continuation. / ■ Technology’s Role: A.X K2 understands Korean language and culture, continuing the work of preserving our language. / ■ Today’s Reply: Manuscript handwriting becomes a typeface; newly gathered words become a book. / AS-IS Birth of Hangeul 1446 → TO-BE Korean, carried on 1914 → 2026

Creative Idea: A century-old wish to protect Korean lives on in new forms of recording. / At Hangeul Day’s centenary, what Korean words will we leave for the next 100 years? With A.X K2, we record Korean in 2026, continuing the spirit of those who gathered and preserved it a century ago. / 2026 Words gathered by AI · 1914 Words gathered by people / Heritage film 4m 11s (AI · live action · 2D · archives), narration by Kim Dae-myeung, proprietary AI foundation model A.X K2, record book “2026 Malmoi” / Creative Points / POINT 01 A voice from 1928 opens the campaign: The film opens with Lee Geuk-ro’s 1928 recording, an interview with president Kim Joo-won, and Gagyanal archives. / POINT 02 1914 handwriting, now the Malmoi typeface: A.X K2 expanded surviving strokes and forms in the 1914 manuscript into a complete Korean typeface for anyone to use. / POINT 03 100 native Korean words from 40,000 basic words: A.X K2 assessed words against 5 criteria; the National Institute of Korean Language reviewed the final 100. / POINT 04 100 native Korean words in a Malmoi-type book: Meanings and examples in 5 themes. Donation to the National Hangeul Museum and National Institute of Korean Language is planned. / “Manuscript handwriting becomes a typeface; newly gathered words become a book.”

Result: A record from 1914, carried forward to 2026 / More than a film, we created lasting records—a typeface, words and a book. / Typeface · Words · Book: Records that endure / 01 Heritage Film (1): AI video · footage · 2D · archive, narration by Kim Dae-myeung / 02 Malmoi Typeface (2,350 characters): A.X K2 analysis and expansion; expert review; open-font release. / 03 Native Korean Words (100): A.X K2 evaluation, National Institute of Korean Language review, non-ranked selection / 04 2026 Malmoi Book (1): Meanings and examples in 5 themes, planned for donation / 05 Three Collaborators (3): SK Telecom · National Institute of Korean Language · National Hangeul Museum / “Methods have changed, but the purpose of recording Korean and passing it to the next generation lives on.” Park Mi-young, Research Officer, Language Information Division, National Institute of Korean Language / Continuing the spirit of those who gathered and preserved Korean a century ago, we recorded the Korean of 2026 anew.

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